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COVID-19 Business Resources

Definitely De Pere recognizes the uncertainty and burden that COVID-19 is placing on downtown businesses. Below are resources to help navigate the unique challenges facing you during this unprecedented time. We will be updating the content regularly so please keep checking back for the latest information.

We are in this together and we are here to help get you through this. Please call (920) 403-0337 or email us if you have questions or concerns, or would just like to talk.

Visit our Local Business Offerings page for a list of downtown businesses and the services they are currently offering.

Visit our COVID-19 Relief Fund page for details about the grant program set up to assist downtown De Pere businesses that have realized a significant financial hardship as a result of the pandemic. 

FINANCIAL ASSISTANCE

Greater Green Bay Back to Business Grant
Greater Green Bay Chamber and American Foods Group
https://thestartuphub.org/backtobusinessgrant

The grant caters to small and medium size businesses whose operations have been significantly impacted as a result of COVID-19. Eligible small businesses located in Brown County may apply for and receive upwards of $10,000.

COVID-19 Small Business Relief Grant
Definitely De Pere

The deadline to apply was April 30. We will reopen the application if additional funds become available.
Program details

In partnership with the City of De Pere and community donors, Definitely De Pere will provide grants up to $2,500 for eligible small businesses that experience significant financial hardship as a result of the COVID-19 pandemic. Please be sure to read the program details prior to submitting your application.

Small Business Pandemic Response Loan
City of De Pere
www.deperewi.gov/loan

The City of De Pere will provide zero-interest loans, up to $10,000, for eligible small businesses that experienced significant financial hardship as a result of the COVID-19 pandemic. The program includes up to 48 months of zero-interest loans, including 12 months of deferred payments.

Small Business 20/20
Wisconsin Economic Development Corporation
www.wedc.org/sb2020

The program funds Wisconsin-based Community Development Financial Institutions (CDFIs) to make grants to existing loan clients to mitigate short-term cash flow issues and protect jobs.

CDFIs will provide grants for for-profit businesses meeting the following criteria:

  • Current loan recipient in good standing as of 3/1/20
  • 20 or fewer employees
  • Revenue greater than $0 and less than $2 million
  • Preference for service/retail businesses

Paycheck Protection Program (PPP)
Small Business Administration
https://www.sba.gov/funding-programs/loans/coronavirus-relief-options/paycheck-protection-program

The Paycheck Protection Program is a loan designed to provide a direct incentive for small businesses to keep their workers on payroll. SBA will forgive loans if all employees are kept on the payroll for eight weeks and the money is used for payroll, rent, mortgage interest, or utilities. At least 75% of the forgiven amount must have been used for payroll. Loan requests for 2.5 times average monthly payroll as accepted.

SBA Economic Injury Disaster Loan Assistance (EDIL)
Small Business Administration
https://www.sba.gov/funding-programs/disaster-assistance

The U.S. Small Business Administration (SBA) is offering low-interest (3.75%) federal disaster loans to small businesses suffering substantial economic injury. Repayment is deferred for twelve months with terms of up to 30 years to keep payments affordable.

Eligible Applicants can receive up to $2 Million and the funds may be used to pay fixed debts, payroll, accounts payable and other bills that otherwise could not be paid because of the disaster’s impact.

Paid Leave and Tax Credits
U.S. Department of Labor
https://www.dol.gov/newsroom/releases/osec/osec20200320

Small and midsize employers can begin taking advantage of two new refundable payroll tax credits, designed to immediately and fully reimburse them, dollar-for-dollar, for the cost of providing Coronavirus-related leave to their employees.

Unemployment COVID-19
Department of Workforce Development
https://dwd.wi.gov/covid19/public/ui.htm

Information for claimants and employers can be found as well as links to apply for benefits.

Facebook Small Business Grants Program
https://www.facebook.com/business/grants

Facebook is offering up to $100 million in cash grants and ad credits. Eligible companies can use the grants to pay employees, rent, social media/marketing and to cover other operational costs.

Kiva
https://www.kiva.org

Kiva is a crowd-lending platform that provides 0% loans to small businesses through a platform of online lenders (local and global). U.S. applicants will have access to the following expanded lending options in response to the pandemic:

  • Larger loans – The maximum loan on the Kiva platform will increase from $10,000 to $15,000.
  • Grace period – Applicants may receive a grace period of up to six months for greater financial flexibility.
  • Match – Women-, minority- and veteran-owned businesses may also have access to a 50% match, up to $5,000, from WEDC.

Bartender Emergency Assistance Program
U.S. Bartenders Guild (USBG) National Charitable Foundation
www.usbgfoundation.org/beap

Provides emergency funding for bar industry staff who need financial support. USBG membership is not required.

Relief for Restaurants and Bars

Yelp
https://blog.yelp.com/2020/03/coronavirus-relief-for-restaurants-and-bars?fbclid=IwAR1WnHq1oW83fabkdbX0_j3Q4dg8BmXkxnY-5oeIoBtB2l_kSerYqpvVlEw

Yelp is providing $25 million in relief, primarily focused on supporting independent local restaurant and nightlife businesses, in the form of waived advertising fees and free advertising, products, and services.

The James Beard Foundation
https://www.jamesbeard.org/blog/relief-fund

A fund that is gathering support from corporate, foundation, and individual donors to provide micro-grants to independent food and beverage businesses in need.

MainVest
https://mainvest.com/main-street-initiative

Crowdfunding platform which includes a new Main Street Initiative: a $2,000, zero-interest, 120 day loan for restaurants or other brick and mortars affected by the shutdown.

Kabbage
www.kabbage.com/helpsmallbusiness

Online hub to help boost sales for U.S small businesses impacted by COVID-19, including a system through which businesses can sell gift cards to consumers for use at a later date.

TECHNICAL RESOURCES

The U.S. Small Business Administration (SBA) has created a Small Business Guidance page that is regularly updated with recommendations, policies and programs.
https://www.sba.gov/page/coronavirus-covid-19-small-business-guidance-loan-resources

WhizBang! Retailers is an online forum for small retailers. From now until the pandemic subsides, they will be hosting a free call-in event Tuesdays at 12 noon Central time to allow small retailers to share ideas and best practices.
www.whizbangtraining.com or on the WhizBang! Facebook page.

Restaurant Workers Community Foundation is compiling information and resources to help restaurants and restaurant workers deal effectively with the COVID-19 emergency. www.restaurantworkerscf.org

Wisconsin Restaurant Association has a resource page dedicated to foodservice and hospitality employees offering resources for help, guidance and support. http://www.wirestaurant.org/resources/coronavirus/employee-resources

O’Connor Connective, a De Pere strategic communication firm is available to help you with your most challenging communications  as you keep your employees, customers, media and community informed and engaged. Contact Todd McMahon at [email protected] to talk through options.

De Pere Art Center’s immediate focus is on connecting design experts with small business owners who need to adapt to an online storefront. If you are a small business owner, email Tamra McLean to discuss your needs.

HELPFUL LINKS

Safer at Home Order: https://evers.wi.gov/Documents/COVID19/English_SaferatHomeFAQ.pdf

What you should know, including symptoms, about the novel coronavirus from the CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html

Hand-washing chart from the World Health Organization: https://www.who.int/gpsc/clean_hands_protection/en/

National Safety Council is committed to sharing relevant resources to help keep you informed about this rapidly developing situation: https://www.nsc.org/work-safety/safety-topics/coronavirus

The U.S. Chamber of Commerce provides links to resources on business resilience and disaster recovery: https://www.uschamberfoundation.org/reports/coronavirus-response-resources

BUSINESS STRATEGIES

  • Identify sources of products and materials locally if possible. This will provide stability to supply chain issues and also support local businesses. It may also allow you to shorten your inventory cycle to allow for smaller, more frequent orders that allow you to adapt to changing demand.
  • To the extent possible, provide options for paid sick leave or remote work options for employees who are ill or who have been exposed to the virus. Employees at home can still perform tasks such as managing social media, making calls to key customers and negotiating with vendors or suppliers.
  • Share photos of your staff ramping up cleaning procedures on social media to help build customer confidence and peace of mind.
  • Businesses need to limit capacity to abide by the 10-person limit and ensure adequate social distancing. Offer to text customers when a space opens up if capacity limits are reached.
  • Communicate your current and updated policies with customers and be clear about your commitment to health and demonstrate your ability to keep customers safe when visiting your business.
  • Communicate any new services or products that you are making available to help them engage with your business while protecting their health.
  • Retail and service businesses will need to be creative to accommodate new customer habits. Considering the needs of homebound customers can help shape effective strategies for your business and is essential for maintaining sales in the near term.
  • Consider the following list of potential strategies, grouped by business type, to identify ideas that may work for your business.

Online Sales

Any business that doesn’t already have an online sales platform will want to create one now to allow customers to purchase gift cards, monthly memberships or local delivery options. This could be a standalone element of your website, a DIY online store on a platform such as Wix, or a system tied to existing social media platforms. If you have always wanted to take the leap into online sales, consider this a golden opportunity to explore online sales options that coordinate with your existing point-of-sales system. This website highlights the pros and cons of various options: https://www.practicalecommerce.com/9-Tools-to-Sell-on-Facebook

Some products need to be shown to be understood. If your goods or services don’t lend themselves to a strictly click-and-buy online store, consider Facebook live demos of your product. While you can link the live video to your virtual store, you can also go low-tech and allow viewers to commit to buying in the comments, and then complete the transaction via direct message, or pay the minimal subscription fee for a CommentSold or Soldsie platform that streamlines the process. This article highlights some best practices and success stories: https://www.shopify.com/retail/retailers-who-are-nailing-facebook-live-and-how-you-can-too.

Retailers

  • Delivery options and curbside pickup allow customers to pick up online orders at the curb or have them delivered locally.
  • Consider creating delivery bundles to make this cost-effective (learn-to-knit kits, craft-in-a-box, movie-watching-for-the-family, care packages, etc.).
  • Create prepaid membership programs to spur cash flow now with a promise of future regular engagement. Nearly any retail goods can be bundled into a monthly membership option that customers can purchase now and use throughout the year.
  • Online forums such as tutorials and home shopping events keep customers engaged and your business top-of-mind.
  • Provide customized online services such as personal shopping, home design consultations, etc.

Personal Services

  • Therapists and health care providers can utilize online and virtual appointments (Facebook Messenger is one app that has a scheduling option) to schedule virtual appointments for those who can’t come in person.
  • Membership options can provide cash today and future customer loyalty. Salons and spas can offer pre-booking of future massages, facials, haircuts or other services at a discount to bring in cash today.

Fitness Facilities

  • Livestream fitness classes for participants at home.
  • Offer virtual training or form correction for clients at home.
  • Host a monthly challenge for users to upload screenshots or watch photos of their at-home workouts to log minutes for prizes.

Restaurants

  • Allows customers to order ahead for delivery or pickup.
  • Consider a family meal option that packages a family-friendly meal (main dish and sides) as a dinner-to-go option.
  • Offer par-cooked meals or DIY options such as pizza or cookie decorating kits.
  • Feature social media posts that highlight your chef to foster personal connections and highlight what your business serves to customers. Offer pro tips for at-home cooking, plating, wine pairing, etc.

Arts and Cultural Institutions

  • Offer custom curated livestream tours of venues or displays.
  • Host artist/performer discussion chats or Facebook live demos of the artists at work or rehearsing.