Date: Monday | June 17, 2024

Time: 11:00 am – 9:00 pm

Location: In the heart of Downtown De Pere on the east side of the Fox River.

2023 Race Details: Downtown De Pere is a host community of the largest competitive road cycling series in the U.S., Kwik Trip Tour of America’s Dairyland (ToAD). ToAD has become one of the most popular race series internationally, earning an outstanding reputation for participant and fan experiences. It runs for 11 consecutive days from June 13 – 23 in communities throughout southeast and northeast Wisconsin.

The event is expected to draw 500 professional and amateur racers from more that 40 states and 15 countries. There will be ten races from late morning until dusk.

Event Highlights: Spectators will love the picturesque views of the river while watching the races, listening to live music, indulging in culinary specialties prepared by local food trucks, and enjoying a variety of craft beers and beverages. The family friendly event features a marketplace, a kid’s race for littles, middles, and tweens, a fat tire race, and other fun activities for all ages.

Course: The 1 mile criterium runs through downtown De Pere with the start/finish line on Front Street. The exciting course includes a number of fast turns, elevation changes, and a finishing stretch that is long and flat leading into a great final sprint.

2023 Race Schedule:

11:45 am – 12:15 pm | Novice Men/Jr Novice Boys U19 Series Finale

12:25 pm – 12:55 pm | Novice Women/Jr Novice Girls U19 Series Finale

1:05 pm – 1:45 pm | Cat 3/4 Men Series Finale, Paracycle C1-5 Men

1:55 pm – 2:35 pm | Cat 3/4 Women Series Finale, Paracycle C1-5 Women

2:45 pm – 3:35 pm | Cat 2/3 Men Series Finale

3:45 pm – 4:35 pm | Masters 50+ Cat 1/2/3 Series Finale, Masters 60+ Cat 1/2/3 Series Finale

4:45 pm – 6:00 pm | Pro/1 Women Series Finale, Cat 2 Women Series Finale

6:00 pm – 6:30 pm | Kid’s Race

6:30 pm – 7:00 pm | Fat Tire Race

7:00 pm – 8:15 pm | Pro/1 Men Series Finale, Cat 2 Men Series Finale

Kid’s Race: This exciting event sponsored by School Specialty takes place just before the Men’s Pro Race, and is open to kids 12 & under. All youth racers will receive giveaways and be eligible for prizes. Categories announced soon!

Fat Tire Race: For all the adventure seekers out there, take part in a Fat Bike Criterium. The event will take place right before the premier pro races, races will be 20 minutes in length, and there will be top 3 merchandise prizes for men and women.

Live Music Lineup

TBA

Volunteer: Join our team of volunteers and be part of the largest competitive road cycling event in the U.S. Volunteers are needed to ensure that fans and racers have the best experience possible. The event Volunteer Center is sponsored by Fox Communities Credit Union. Sign up coming soon!

Sponsor: This world-class racing event garners regional and national television, radio and print publicity. Get your name out in front of adults of all ages, families, visitors and area residents. Partnership opportunities range from $250 to $5,000. Contact Us Today!

Street Closure and Parking: Businesses and residents inside the race route will need to park vehicles outside of the race perimeter on race day. Details can be found here!

Thank You to Our Sponsors